#22: Dominate Global Markets with Cleo Franklin
How do you dominate in global markets? We spend a lot of time in academia discussing US companies going overseas, but this interview takes a different perspective. Cleo Franklin, CMO of Mahindra North America (now VP of Marketing and Business Development - Latin America) talks to Professor Scott Davis about bringing an Indian tractor company to the US market. Along the way, Cleo reveals tremendous insights about navigating global markets.
Podcast Audio of Scott's Interview with Cleo Franklin
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Transcript of Scott's Interview with Cleo Franklin