#12: Flipping the Funnel with Sangram Vajre
Marketing Professor Scott Davis interviews Sangram Vajre about account-based marketing. Sangram turned the sales world on its head with his flipped funnel B2B approach. He is the co-founder and CMO of Terminus, the leader in account-based marketing platforms. Sangram was formerly Head of Marketing for Pardot.
Video of Scott's Interview with Sangram Vajre
Podcast Audio of Scott's Interview with Sangram Vajre
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Transcript of Scott's Interview with Sangram Vajre