#6: Integrated Marketing Strategy with Lexie Sidney

Lexie Sidney is the Director of Strategic Marketing for the Houston Dynamo and Dash. She shares her favorite campaigns from her experiences in sports marketing, discusses integration of traditional marketing components with digital and social, and shares insights on creating effective promotions.

marketing promotion, podcastScott DavisJanuary 22, 2018digital marketing, digital channels, online marketing, digital marketing strategy, facebook advertising, integrated marketingComment