Posts tagged marketing strategy
Stukent Webinar: How to team teach marketing courses with a practitioner

What is the benefit of teaching business courses side-by-side with a practitioner. We share the motivation, strategy, tactics, and results of our corporate fellow program at University of Houston-Downtown’s Marilyn Davies College of Business. This webinar focuses on teaching digital marketing courses but is applicable to other subjects.

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#2: Analytics and Experimentation with Daniel Cotlar

Professor Scott Davis chats with Daniel Cotlar, the former Chief Marketing Officer of, about marketing philosophy, CRM, customer journey maps, and A/B testing. This episode is intended for students of marketing, entrepreneurs, and marketing managers.

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