Emmy award winning director and designer Chris Do joins me to discuss pricing strategy. Chris is the Chief Strategist and CEO of Blind and the Founder of The Futur— an online education platform that teaches the business of design. We cover a lot of ground in this episode including value-based pricing, determining a customer's perceived value, differential pricing ethics, pricing psychology, ultimate versus proximate customer needs, raising prices, the placebo effect, channel conflict, and benefits selling. Whew!

podcast, pricing, managing customers, sales strategyScott DavisJanuary 22, 2018pricing, price, pricing strategy, value based pricing, customers, salesComment

#3: Disney Management Magic with Lee Cockerell

Professor Scott Davis chats with Lee Cockerell, one of Walt Disney World's all-time influential leaders, for his perspective on time management, career change, and service quality. This episode is intended for students of marketing, early-career managers, and aspirant business leaders.

podcast, managing customersScott DavisJanuary 4, 2018management, clue management, walt disney world, customersComment

#2: Analytics and Experimentation with Daniel Cotlar

Professor Scott Davis chats with Daniel Cotlar, the former Chief Marketing Officer of Blinds.com, about marketing philosophy, CRM, customer journey maps, and A/B testing. This episode is intended for students of marketing, entrepreneurs, and marketing managers.