#12: Flipping the Funnel with Sangram Vajre

Marketing Professor Scott Davis interviews Sangram Vajre about account-based marketing. Sangram turned the sales world on its head with his flipped funnel B2B approach. He is the co-founder and CMO of Terminus, the leader in account-based marketing platforms. Sangram was formerly Head of Marketing for Pardot.

podcast, sales strategyScott DavisMarch 5, 2018sales, sales funnel, account based marketing, sales and marketing, crm, salesforce, terminusComment