Cleo Franklin discusses his debut business book "Coffee with Cleo" in depth. We discuss his father's legacy, "bringing an elephant" to global issues including Black Lives Matter and COVID-19, and much more. Cleo's new book is available at Amazon and on franklinss.com.
Read MoreWhat is the benefit of teaching business courses side-by-side with a practitioner. We share the motivation, strategy, tactics, and results of our corporate fellow program at University of Houston-Downtown’s Marilyn Davies College of Business. This webinar focuses on teaching digital marketing courses but is applicable to other subjects.
Read MoreAllen Gannett discusses creativity in a novel way that will be super helpful to marketers. We discuss consuming versus creating content, the iterative creative process, and what "10,000 hours" really means in mastery. Allen's new book "The Creative Curve" is available at Amazon and everywhere books are sold.
Read MoreWhat is marketing? Are there mutual benefits? What are the perceptions of benefits vs. costs? Why don't people like marketing? Why is marketing good? How can understanding customers improve marketing? Livestream with professor Scott W. Davis host of Marketing Mixtape answer these questions and more.
Read MoreIn this episode, Katie Wallace, sustainability consultant and founder of Hux Sustainables, talks to Marketing Professor Scott Davis about building a more sustainable world through marketing. Topics include the problems with modern packaging and the single-use habits of consumers. The episode also digs into the backstory of Katie's interest in sustainability and the UnLearn Show that she co-hosts.
Read MoreHow do you dominate in global markets? We spend a lot of time in academia discussing US companies going overseas, but this interview takes a different perspective. Cleo Franklin, CMO of Mahindra North America (now VP of Marketing and Business Development - Latin America) talks to Professor Scott Davis about bringing an Indian tractor company to the US market. Along the way, Cleo reveals tremendous insights about navigating global markets.
Read MoreCareer coach Kyle Elliott talks to Professor Scott Davis about how students can supercharge their career search: through networking, work samples, and other professional development activities. We dig into LinkedIn best practices and discuss the ins and outs of resume design.
Read MoreAlli McKee, CEO and Founder of Stick.ai, discusses the importance of visualizing your ideas for clients. Her software platform automates the design aspects of your presentation so that you can improve your impact in B2B communication. Alli has an incredible background and a fantastic new company.
Read MoreStapho Thienpont is a successful social media strategist across multiple platforms. We discuss the secret sauce to diversifying your social media channels and building other platforms with your pillar content. We dig into automation and chatbots.
Read MoreProfessor Scott Davis and Michael Gale discuss the Facebook and Cambridge Analytica controversy. Michael outlines some key questions for behaving ethically and recommends that Mark Zuckerberg step down from Facebook. Management guidelines are provided by Michael for digitally transforming organizations and common pitfalls are discussed.
Read MoreString Nguyen and Professor Scott Davis discuss the value of a four-year Marketing degree in the modern world. We dig into what makes a personal brand memorable and microinfluencer mania!
Read MoreProfessor Scott Davis interviews Judd Borakove about his "4C" movement that has been popularized on LinkedIn. They dig into each of the four components: Connection, Collaboration, Consistency, and Community in both a corporate and personal branding context. The genesis of 4C is people feeling a lack of connectivity in the modern world.
Read MoreLearn how to get your ideas published in huge business publications like Forbes, Inc., Fast Company, Entrepreneur, and more. Josh Steimle shares the secrets to working with editors, developing ideas, and building your personal brand. As a result of publishing in these magazines, you will be able to drive more revenue to your business.
Read MoreJay Baer joins the show to discuss a world of rising customer expectations, creating competitive advantage, interacting with customers in public, Wendy's snark, the death of the phone call, social media shaming, and his forthcoming book "Talk Triggers."
Read MoreGot 20 bucks? You can start working on your personal brand the way Michaela Alexis did on LinkedIn when she was looking for a new job.
Read MoreMarketing Professor Scott Davis interviews Sangram Vajre about account-based marketing. Sangram turned the sales world on its head with his flipped funnel B2B approach. He is the co-founder and CMO of Terminus, the leader in account-based marketing platforms. Sangram was formerly Head of Marketing for Pardot.
Read MoreSales and Marketing guru Matt Heinz joins me to discuss CRM and the Sales Funnel. We talk about marketing and sales playing nice, the future of sales automation, and breaking into the sale field. Matt has a ton of great insight for students of sales and marketing, early professionals, and those looking to make a career move.
Read MoreTech Consultant and Speaker Anjuan Simmons joins me to discuss leadership and diversity. We talk about making the leap from technical producer to manager. Anjuan provides deep insight on making diversity a part of your work life and motivates the need to be more inclusive. He also discusses his move to the world of public speaking.
Read MorePersonal Branding Strategist and Keynote Speaker Dr. Natalia Wiechowski joins me to discuss the ins and outs of branding yourself. Natalia and I talk through personal branding in different global markets, choosing the right media channels for your personal brand, using LinkedIn to its fullest potential, creating effective content, and personal branding failures.
Read MoreBudweiser’s self-congratulatory “Stand By You” commercial is the most brilliant ad from the 2018 Super Bowl. The 60-second spot ranked 3rd on USA TODAY’s Ad Meter results. Budweiser now feels far more local than its “Big Beer” image, especially to disaster relief areas it served in Texas, Florida, California, and Puerto Rico. Three of those happen to be gigantic markets.
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